How to Write the Perfect Email for Onboarding New Customers
How to Write the Perfect Email for Onboarding New Customers
Blog Article
As soon as a new customer makes an order on your website, there are two emails that your email automation needs to fire away immediately.
One of them is a confirmation email assures them that the order went through and summarizes all the products they purchased in a receipt.
While the second is an onboarding email that will introduce your company and inform the customer what to expect from your future emails.
This onboarding email and the sequence of emails that follow it will play a key role in how much profit your business generates.
As people will buy more of your products in the future if you get your email nurturing strategy right.
So, here are step-by-step tips to help you write the perfect email for onboarding customers.
Use an attractive subject line
You must have repeatedly heard the quote, “8 out of 10 people read the headline”. Well, this is true for emails as well.
More people will read the subject line USA Doctors Email List than the body copy. If you get this part right, you will get more USA Doctors Email List opens, and more people will read the contents of the email as well.
There are so many hacks and tips on writing a better subject line, but the main point is to make yours different. If your subject line differs from all your competitors, people will pay more attention to it. It will pique their curiosity, and they will open your USA Doctors Email List.
For some ideas, check out the emails from App Sumo. It likes to use funny subject lines.
Here’s one promoting a product called Heartbeat. So, it rephrased “skip a heartbeat” to “Don’t skip a heartbeat”.
Here’s another email promoting a product called Blisk. App Sumo adapted the word “risk taker” to “Blisk taker”. These short funny subject lines stand out from the long serious ones that most people send.
I recommend you sign up for your competitors’ email lists and maybe even buy some of their products. You can then study their emails and brainstorm ways to position yourself differently.
As you can see above, on platforms like Gmail, a short line appears after the subject line. This preview acts like a sub-headline and can influence open rates. Try to optimize this for opens too.
Personalize it
When people purchase your products, they give out details like their name and address. Take advantage of this and personalize your emails, which can seriously lift your conversion rates. At the basic level, you should at least address them by their name in the email.
You can add this name to the subject line or in the first line. A simple “Hi [Customer Name”]” can help you make a strong first impression. Many USA Doctors Email List service providers make it easy to automate this.
Also, think about other ways you can use their details to personalize the emails. For example, if you have their address, you can suggest products that will reach them quickly.
Many top brands take this a step further, optimize their websites with personalization tactics, and combine email and website personalization to get even better results.
Inform them of what to expect
In your onboarding email, you also need to inform your customers about what to expect in emails from you.
Let them know the types of emails you usually send. These could be emails about your latest offers and tips. When you inform them, they will look forward to your future emails.
Open rates are usually the highest for the first few emails you send. As time goes by, the open rates dwindle.
This will make an impression in their mind to look forward to your emails as they might miss out on something important. Go into as much detail as possible about these emails you will send. You can include information such as how many emails you will share in a week and the days and times you will send them.
You might also want to ask them to move your email to the primary inbox as many people miss emails that go to their “Updates” and “Promotions” tabs if they use Gmail.
Add a branded signature
An area many people ignore in their emails is the signature, but it plays a vital role in improving sales. As you can share links to products, social media accounts, and other resources. Here’s an example from Tom Ford, a luxury clothing brand. There’s a link to help people to find a store, in case people would like to visit in person to purchase. There are also links to some of their top social media channels. This helps it attract followers it can nurture via social media too.